AnotherTruth brings products and worlds to life by using 3D technology and craftsmanship to tell compelling stories. This involves creating photorealistic visuals in a smarter and faster way or shaping imaginative and unreal concepts. We work in close collaboration with our clients, streamlining their 3D processes and enabling greater flexibility and control by connecting their R&D, design, and marketing teams.
The challenge was to create visuals that didn’t just look real — but memorable. In a field where photorealism is becoming a standard, the real challenge was to elevate the work beyond realism and give it a distinctive voice.
Our research began by analyzing how competitors in the category presented their visuals, identifying clichés and overused tropes that risked blending into the noise.
We wanted to define a visual language that felt both credible and distinctive.
Even when you know an image is computer generated, you still buy it as real.
We create visualisations so real, they blur the line between imagination and reality.
