CLIENT: REMEMBILL
DELIVERABLE: IDENTITY & SITE
ROLE: DESIGNER
DATE: 26-05-18

Design an identity and a website for the fintech company Remembill.

BACKGROUND:

Remembill wasn't founded as a fintech service. It was developed to remember unpaid bills systematically, and one experience sparked the solution architecture.During a medical assessment, three sessions a week meant three paper invoices arriving in the mailbox. By the end of the month, twelve bills were stacked to be paid manually, one by one. The task wasn't difficult. It was frustrating. A simple workaround made the difference: grouping payments to bypass the limited banking system.In that moment, something important became obvious. The problem isn't the format. Almost every bill has been digitized, yet the manual work remains. Static bills sit in rigid systems, forcing users to adapt to bank processes. In general, tasks that take more than two minutes become barriers for many people. Bills shouldn't be one of them.

Try Remembill: Open the bill or simply take a picture. Choose how to pay. Done.No digits. No login. No friction. Because paying bills shouldn't take time or be postponed.

Financial instruments must be simple to use and actually work for you. That's the foundation of Remembill, and the standard for everything we do.

THE CHALLENGE:

How do we stand out in the fintech crowd? What is the feeling we want to convey?

SOLUTION:
RESEARCH:

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INSIGHT:

The feeling right after handling your bills is what we want to capture.

NARRATIVE:

Like a clear blue sky.

DELIVERABLES:
  • Indentity and site
NOTES:
  • The clear blue sky is at the center of the design, we want to convey the feeling when all your problems are gone and you just enjoy the moment, nothing to worry about.
  • The handdrawn icons and illustrations are there to convey a playful relaxed feeling, you dont need to be perfect, using Remembill is like childs play.
  • Instrument Serif and Instrument Sans are used to convey an on-trend serious look to balance out the playfulness of the doodles.

The logotype is a scan symbol built up by four R's. For the wordmark Pacaembu Semibold was chosen for its playfulness.

TEAM: