The client approached me with a challenge: to build an AI brand that feels human. We needed to balance cutting-edge technology with warmth, trust, and creativity. We wanted it to feel minimal, innovative and premium. mati.ai provides 7 different AI agents that help you perform tasks.
The challenge was to design an AI ecosystem that feels like working with a real team — not a collection of disconnected tools. mati.ai needed to bridge the gap between human collaboration and machine efficiency, offering seven specialized agents that could handle everything from legal and financial tasks to creative work. The goal was to make complex AI interactions feel intuitive, coordinated, and human.
During research, I noticed a recurring pattern: most AI products focus on capability, not connection. They showcase what the technology can do — but forget how it should feel.
I explored how people interact with tools for tasks like finance, legal, and content creation, and realized that users often juggle multiple apps that don’t talk to each other. The experience feels mechanical and fragmented.
This became the foundation for MATI’s concept — to design an AI system that behaves more like a team of colleagues than a set of tools. A collective that feels structured, coordinated, and surprisingly human.
Putting a face on the AI Agents will make them more relatable.
mati.ai is your friendly team of AI Agents.
