Imagine up a sneakerbrand

BACKGROUND:

I've always had a thing for sneakers...

THE CHALLENGE:

Sneakers are about identity. You’re not just selling shoes—you’re selling belonging to a tribe. The challenge is building community and cultural capital, not just a product. That means storytelling.

RESEARCH:

Exploration Resonates Deeply
‍Research into consumer psychology showed that “the unknown” (space, discovery, adventure) is powerful—people want sneakers that feel like gear for journeys, both literal and metaphorical.
From sci-fi films to NASA collabs, space aesthetics already have cultural credibility.

Design Needs to Be Futuristic Yet Wearable
‍Successful sneaker silhouettes balance innovation with familiarity. Too safe = boring; too radical = unwearable.
The sweet spot is bold details (textures, panels, materials) on a recognizable base.

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INSIGHT:

This world is not enough

DELIVERABLES:

Identity

NOTES:

So I tried to design the actual sneaker from the ground up, starting in Illustrator and moving on to ZBrush, but the patience wasn't with me to learn Zbrush this time.
I downloaded a model of a Nike Sneaker and decided to put my energy and focus on building an exciting brand and story instead of designing the sneaker myself.
I made the music as well