Venture Cup — this is where the next generation of companies begins.
Every year, billions in venture capital flow to the same people, in the same networks, with the same backgrounds.
Native-born men receive 97.5 percent of the capital, and anyone who doesn't already know the right people, or find themselves in the right environment, is shut out. The investment world calls it an ecosystem, but in reality it's more of a closed loop. And in a Sweden with its lowest growth in decades, we cannot afford to let ideas go to waste because their founders stand outside.
Since 1998, Venture Cup has opened crucial doors for tens of thousands of entrepreneurs. Of more than 18,000 business ideas, one in three has developed into a company, and together these companies have generated over 50 billion in tax revenue. But that's not enough. We need to build more companies, and give more entrepreneurs the tools to succeed.
Ideas have no hometown. They are born in small and large cities, in the countryside, on campuses, and in every corner of Sweden. That's why we invite everyone.
Venture Cup has always been more than a competition. More than prize money, diplomas, and attention. We are an engine for Swedish business development.
Our long experience has led us to a structured process with tools and networks that take entrepreneurs from idea or startup to growing company. By testing, questioning, and reshaping, more people get the conditions to go all the way, with keys to rooms that would otherwise be closed.
Together we create a movement where more ideas reach the market.
Because when more entrepreneurs dare, while more doors open, more companies succeed too.
The next generation of companies starts here.
We are a hub for new Swedish entrepreneurs. We strengthen the conditions for success.
We broaden the entrepreneurial base and make sure more people get the chance, regardless of background.
The visual identity has not been updated since 1998, how do we make it feel contemporary and fresh?
I did research into competitors and the entrepreneurial world.
It's more than a competition.
Venture Cup is a machinery of people of different backgrounds moving Sweden forward.
